The fifth Element

SOURCE: ICE
The “Fifth Element” is a short film made by the ICE Agency as part of the initiatives of the Extraordinary Plan for the Made in Italy of the Mass. The aim is to promote the excellence of the Italian agri-food sector in the world.
The title evokes the whole Italian ability to transform raw materials, the fruit of the four natural elements into extraordinary products. This ability is our extraordinary fifth element, made up of tradition, uniqueness of the territory, technological processes and attention to quality, making our products and our country the one with the highest number of certified products and among the most “healthy” in the world.